Real estate technology
Improved weekly user retention by 35 percent through user-journey mapping, incentives, and redesigning the product around what drove repeat usage.
Owned web and mobile product surfaces inside a real-estate marketplace
Retention, journey mapping, and feature redesign
Moved product decisions closer to actual user behaviour
At A Glance
A quicker read of the work before getting into the fuller story.
Outcome Signals
The clearest proof points from the role.
35% increase in weekly user retention
Owned both web and mobile product surfaces
Mapped journeys and incentives to redesign product behaviour
Worked at the intersection of marketplace UX and conversion
What I Owned
Decision making, prioritisation, and hands-on product detail.
Visual Context
Public-safe references from the product or brand footprint.
Relevant Links
Public references and touchpoints for the product story.
Case Study
A lighter narrative read through the context, challenge, ownership, working style, and business effect.
Section 01
HousingMan positioned itself as a real-estate technology company helping buyers search properties through an online discovery portal supported by offline expertise.
That meant the product sat close to user trust, high-consideration decisions, and the need to make a dense marketplace feel simpler and more actionable.
Section 02
In a property discovery experience, interest alone is not enough. The product needs to keep users returning while reducing friction and making the next best action feel obvious.
The key opportunity was to improve retention by understanding what encouraged repeat use and where the experience was losing momentum.
Section 03
I managed the web and mobile product suite and focused specifically on how users moved through the experience over time, not just in one session.
That meant working on the product around behavioural patterns and redesigning features where the current user journey was not doing enough to keep people engaged.
Section 04
I mapped user journeys and incentives, then used those insights to redesign product features in ways intended to increase repeated weekly engagement.
This was an early but important product role for me because it taught me how much retention depends on aligning UX, timing, and behavioural motivation.
Section 05
The redesigned experience contributed to a 35 percent increase in weekly user retention over a six-month period.
It also helped establish the pattern I still use now: understand the behaviour first, then redesign the product around what makes continued usage more natural.